[ Case study ]
Butka
Our own product: a store builder that turns a seller's Instagram, TikTok or Facebook page into a real online store at shopname.butka.ge, with prices in lari, card payments into the seller's own bank account, and an order inbox.
- Product
- Butka
- Location
- Georgia
- Languages
- Georgian · English
- Services
- Online stores · Custom software
- Year
- 2026

01
The brief.
Weblier's own product, for Georgian sellers who take orders in Instagram, TikTok and Facebook messages.
In Georgia a lot of selling happens in direct messages: a customer asks “price?”, the seller replies, sends bank details and waits for a photo of the transfer. We built Butka to turn that into a store of their own, with products, lari prices, delivery and payment in one link. A shop takes minutes to set up, and there is a free plan to start.
02
What we built.
01
A shop at shopname.butka.ge.
Every seller gets their own storefront on a subdomain, built for phones first: products with categories, sorting and search, product pages with colour swatches and a gallery for each colour, a saved cart and checkout with no account needed. Eight accent colours, light and dark modes and three font pairings make each shop look like its owner.
02
Payments into the seller's own bank.
Bank of Georgia card payments go straight to the seller's own account, with their bank credentials stored encrypted. Bank transfer with a receipt upload, and cash on delivery, work on every plan.
03
Orders and a seller dashboard.
At app.butka.ge sellers manage products, categories and orders, preview their theme live, invite their team, print QR codes for their shop and handle billing. Sign-in works with email codes or Google, with optional two-step verification.
04
Built as a platform.
Every shop runs on its own subdomain from one codebase, with tests that keep one seller's data out of another's shop. Images are resized to WebP with location data stripped, every shop and product carries its own structured data and share image, and a deploy only passes once the live API reports the new version.
03
In detail.





Built with
- Next.js
- React
- Tailwind CSS
- Express
- MongoDB
- Amazon S3
- Bank of Georgia
- Resend
- Vercel
05 — Contact
Tell us what you're building.
We reply within one working day — usually much faster.
