Field notes
Essays from the Weblier team on building software, running a lean agency, and the kind of engineering decisions that only make sense once you've shipped them a few times.
Davit Tavadze
Inside Coldfire CRM: the architecture behind an AI cold-calling platform
How we built a CRM where the call is the product: browser VoIP, live AI transcription, outcome-aware...
Davit Tavadze
OTA commissions vs your own booking engine: the actual math
Booking.com takes 15–18% of every reservation — including from guests who already know you. Here's t...
Davit Tavadze
Notes from Q1 — what we shipped, what we learned
A quarterly update from the Weblier team: the engagements we wrapped, the calls we got wrong, and wh...
Davit Tavadze
Five decisions that make or break an MVP
The five architectural and product calls that separate MVPs that become real products from ones that...
Davit Tavadze
Why we stay a four-person team
Every agency hits the same moment where scaling headcount looks like the obvious next move. We've tu...
Davit Tavadze
The weekly demo (and why it changes everything)
A look inside the single ritual that separates our projects from every other agency engagement we've...
Davit Tavadze
What developer outsourcing actually looks like
A plain description of what it feels like to embed a Weblier engineer into your team — and how it's ...