Custom CRM development

Off-the-shelf CRMs make your team work their way. We build the CRM around the way your team already sells — pipelines, automations, calling, and reporting, shipped to production by four senior engineers.

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Pipelines shaped like your sales process

Stages, entities, and permissions modeled on how your team actually sells — not a generic template your team has to work around.

Automations that do the admin

Outcome-aware workflows: move the deal, send the pricing email, book the follow-up — triggered by what happened on the call, not by someone remembering to click.

Voice and AI where they earn their keep

Browser-based calling, live transcription, and call summaries — we've shipped sub-second transcription in production, not as a demo.

Reporting your managers actually open

Team dashboards, leaderboards, and pipeline analytics against real queries on tuned Postgres — fast at 10 users and at 10,000 records a day.

Integrations without middleware glue

Twilio, HubSpot, Slack, Stripe, calendars, email — wired directly, with retries and queues so one flaky upstream never blocks your team.

Production-grade from day one

Docker, Kubernetes, CI/CD, monitoring, zero-downtime releases. A CRM is a system your revenue runs through — we build it like one.

CRMs we've shipped

Both live in production today — click through and see them.

Coldfire CRM product
2025/ International

Coldfire CRM

The AI-native cold-calling platform built around one rule — you call, Coldfire documents it, workflows handle the rest.

VoIPAIReal-time● live — coldfire-crm.com
Minrenovering renovation company and client portal
2025/ Sweden

Minrenovering

Stockholm's most transparent renovation company — and the real-time client portal that made that reputation possible.

Next.jsClient portalAuth● live — minrenovering.se

Read the technical deep-dive: Inside Coldfire CRM — the architecture behind an AI cold-calling platform

Custom CRM questions, answered

The short answers we'd give on a call — so you can decide whether custom is even the right move.

When does a custom CRM beat HubSpot or Salesforce?

When your process stops fitting their boxes: per-seat pricing that punishes growth, workflows your team fights instead of follows, integrations that need three middleware tools, or data you're not allowed to shape. If you're paying for 20+ seats or running spreadsheets next to your CRM, custom usually pays for itself within the first year or two.

What does a custom CRM project cost?

CRM builds are Projects in our pricing — from $8,000, billed per milestone. The floor buys a focused system: your pipeline, your entities, auth, reporting, and one or two deep integrations. Voice, AI transcription, and heavy automation raise the scope; we quote it in writing before anything starts.

How long does it take?

A focused first version ships in 4–8 weeks with two engineers on the build. You see a working demo every Friday from week one — no six-month silences.

Can you integrate with the tools we already use?

Yes — that's usually the point. We've integrated Twilio, HubSpot, Slack, Stripe, and Google Calendar in production, and we build against your email, accounting, or telephony stack rather than asking you to switch.

Who owns the code?

You do — completely. It lives in your repo from day one, deploys to your infrastructure, and every engagement ends with documentation and the keys handed back.

Tell us what you're building.

One short call. We'll tell you honestly whether we're the right team, what it'll take to ship, and what it won't cost to find out.

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